Weihrich, H. (1999). Chat with us Therefore, the company was able to invest in innovative technologies and forge new partnerships. reproduction, or any misuse in any manner. feedback from them. E-commerce: There has been a new trend and a growth in sales of the e-commerce industry. low price, making it affordable for its customers. I think that while support for ambassadors, enhancing home workouts and investments in some specific technologies for inventories were driven bu the COVID-19 induced crisis, some other changes, as you mentioned, would have happened regardless the pandemic first of all, the increased focus to e-commerce. The famous athletic apparel company Lululemon has won the hearts of yoga lovers and fitness fans worldwide. It also enables customers to order online and pick up in store. Additionally, the company has worked hard on improving its digital offerings over the past few years. All Lululemon products are made only in Lululemon lululemon athletica Rather than regarding vertical integration or suppliers consolidation to minimize the risk of inventory shortages in an industry with high-turnarounds, Lululemon may consider a the implementation of a fast-fashion like production process, like the one used by Inditex brands (Zara, Bershka, Massimo Dutti, etc.). RFID implementation is crucial! Baker, M. J. please submit your details here. } Diversification in the workforce: The workforce at Lululemon Athletica Inc is concentrated with mostly local workers, Lululemon, a Canadian athletic apparel retailer, has been focused on improving their supply chain with new technologies and data after inventory issues impacted margin in 2015. Increasing competition: there has been an increase in competition within the industry putting downward Automation: of various stages of production has allowed the more efficient use of resources and reducing This being said, to your point on diversification of supplier place, there are also added expenses in not consolidating sourcing of goods to capture economies of scale. Use its strong financial position to invest in intellectual property rights.
