Our expectation is that womens sports has similar potential for growth, especially as we believe that there is significant untapped interest in watching womens sports. U.S. Women's Soccer Games Outearned Men's Games - WSJ Download the Deloitte Insights app, This is how COVID-19 is affecting the world of sports, The rise of womens sports: Identifying and maximizing the opportunity, The history of womens football in England, The real story of Kathrine Switzers 1967 Boston Marathon, US viewership of the 2019 Womens World Cup final was 22% higher than the 2018 mens final, FIFA Womens World Cup 2019 watched by more than 1 billion, Womens sport has now reached the sponsorship tipping point, World Cups and record-breaking viewing figures: Inside the BBCs summer of womens sport, Unbundling rights key to long-term financial success of womens footballDeloitte Sports Business Group, Challenge Cup opener on CBS is most-watched @NWSL match ever, Womens T20 World Cup becomes most watched womens cricket event ever, England are a TV ratings hit as record number watch Womens Rugby World Cup final, Why brands must rethink their approach to womens sports sponsorship, Sky Sports targets new audiences for womens sport in 2020, Huge MCG crowd turns up for World T20 final but anger at disgusting TV decision, The rise and stall of womens football in Japan, W.N.B.A. USWNT, USSF agree to mediation in gender-discrimination lawsuit after World Cup, Nike is selling a record number of USA women's soccer jerseys thanks to World Cup fever, The so-called 'wage gap' doesn't apply to the women's soccer team. Its goal is to increase the number of women playing football to 60 million by 2026.83. ", "The women earn more revenues than the men, are world champions and make substantially less," Kessler said. With growing audiences and expanding coverage, the market for womens sports rights is starting to develop. If this trend continues, we may see rapid changes in the pay of professional women athletes. Women's sports revenue and monetization | Deloitte Insights The USSF sells broadcast and sponsorship rights for the men's and women's teams together, and as a result, it can be difficult to determine the exact broadcast value of the two teams. U.S. Soccer is 100% committed to equal pay for our national team players. The Gender Pay Gap At The FIFA World Cup Is $370 Million - Forbes This has catalyzed increased interest in bidding for TV rights and sponsorship deals. Do we inculcate a certain bias in our children at an early age to favor mens sports, as opposed to womens? In 2016 Predictions launched in more than 50 countries and its points of view are featured in broadcast, online, and published media around the globe. U.S. Women's Players and U.S. Soccer Settle Equal Pay Lawsuit - The New 1 in the world, the economics portion of her tweet is more complex than the tweet suggests and the accuracy of her depiction depends on measurement tools that aren't noted in the tweet," said Michael McCann, a University of New Hampshire law professor who specializes in sports law.
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