This website uses cookies so that we can provide you with the best user experience possible. WebYou must have heard about the "Share a Coke" campaign, a viral marketing campaign that was launched by the Coca-Cola company in 2011. As such, there will be an increase in revenue generated. Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings. Share A Coke Fun, Fast Girls - Pennsylvania State "The Share a Coke Marketing Communications Plan." Pretty much immediately, we knew we were on to something. Theres a phrase called tall poppy syndrome. If anyone gets too big for their boots, they get cut down like a tall poppy. Watch our behind-the-scenes video about the making of Share a Coke. must. I thought it was wonderful. [12] Additionally, Coca-Cola collaborated with McCann and Score a Score to create over 1000 unique songs based on names found on bottles of Coke. Coke banked on the idea that people find personalization downright irresistible. The personalisation of the packaging of the material also had an adverse effect on the organisations identity (Fill 2011). Unlocking the Power of Strategic Communications: 5 Campaigns Customers are a source of revenue to the Coca-Cola Company. Advertising activities have mainly been carried out on the broadcast media. The campaign was aimed at enabling loyal coke customers to share their favourite beverage Senker, C & Foy, D 2012, Coca Cola: the story behind the iconic business, Wayland, London. It is also one of the most recognisable global brands. July 1, 2019. https://ivypanda.com/essays/the-share-a-coke-marketing-communications-plan/. JR: There was a great deal of nervousness internally. Some of the loyal customers also took the search to eBay. Unlocking the Power of Strategic Communications: 5 The campaign is intended at helping Coke dominate the world market for soft drinks once more. Ignatius, A 2015, Shaking things up at Coca-Cola. 4. The campaign also created a gift-giving dynamic which further encouraged the collectability of Coke products. Its a fancy way of saying that your website should be designed in a way that allows people with disabilities to, Digital marketing has become an essential strategy for businesses looking to expand their reach and drive revenue growth. Share a Coke is a multi-national marketing campaign of Coca-Cola. 3. Retrieved from https://ivypanda.com/essays/the-share-a-coke-marketing-communications-plan/. From trademark Coca-Cola to Sports, Juice & Dairy Drinks, Alcohol Ready-to-Drink Beverages and more, discover some of our most popular brands in North America and from around the world. We couldnt do that due to trademark issues, so we created a brand-new typeface inspired by the Coke logo. Campaign Coke
